Content is the New Commerce and Other AIR Takeaways, Andrea Leigh, Founder & CEO, Allume Group

from Unpacking the Digital Shelf · host Digital Shelf Institute

Every six months, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from their latest research.

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This episode was published on August 11, 2025.

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