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Content Marketing ABC - Was ist ein Lead? episode artwork

Jun 20, 2020 2 min

Content Marketing ABC - Was ist ein Lead?

from Content Marketing Mastery Hosted by Ceyhun Yakup Özkardes-Cheung

Ein Lead ist eine Begriff aus dem Vertrieb bzw. aus dem Marketing und beschreibt eine Kontaktanbahnung oder die Angabe von Kontaktinformationen durch einen potenziellen Interessenten. Dabei wird zwischen MQL (Marketing Qualified Lead) und SQL (Sales Qualified Lead) unterschieden. MQLs sind Kontakte, die z.B. ein Whitepaper heruntergeladen haben, dagegen sind SQLs bereits informierte und am Kauf eines konkreten Produkts oder einer Dienstleistung interessierte User. Leads können je nach Unternehmensziele und KPIs unterschiedliche Ausprägungen haben: E-Mail Adressen, Telefonnummer, Positionstitel und weitere Unternehmensdaten. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content

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Content Marketing ABC - Was ist ein Lead?

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This episode is 2 minutes long.

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This episode was published on June 20, 2020.

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