Content Marketing | Daily Jim 38

Content Marketing For Dummies1) Make content that inspires, educates or entertains2) "What's in it for me?"Answer that question from the consumer's point-of-view not your own point-of-view.3) Doing corporate branding?Good luck.My advice: get a face for your brand and make it personal branding instead.Still want to do corporate branding?Do personal branding for everyone in your company.Those will effectively create your corporate brand for you.Don't forget to feature or put a spotlight on them.4) Storytelling.If you can master the art of storytelling, you're 80% done.Not just with content marketing.But with practically any sales, marketing or communication-related skill or job.And you'll be an interesting guy or lady to hang out with socially.Anything I've missed?If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds and it really makes a difference for the show. Consider including your Twitter or LinkedIn handle so we can thank you personally!Want to get in touch with Jim?Contact/Follow him: Website | LinkedIn | Twitter