Content marketing: le strategie e le tecniche più efficac...

What this episode covers

Come riuscire ad intercettare nuovi clienti attraverso il blog aziendale e/o i profili social, puntando tutto sui contenuti pubblicati? Oltre a utilizzare una metodologia per gestire i contenuti, dobbiamo sapere variare le nostre tecniche e strategie di content marketing in funzione del nostro pubblico di riferimento: real time marketing, newsjacking, storytelling, vintage marketing, copywriting persuasivo, content marketing comportamentale, neuromarketing, e-mail marketing ecc. Vedremo insieme, anche attraverso esempi e casi studio, come imparare in modo pratico ad utilizzare queste tecniche e strategie con successo ed efficacia. TARGET Aziende, freelance, copywriter, blogger, studenti, operatori del marketing, della pubblicità e della comunicazione, pubbliche amministrazioni. Al termine del workshop, il relatore ti aspetta allo stand Hoepli (D7 Padiglione 11)per rispondere alle tue domande e fornirti consigli utili per la tua attività. Potrai anche richiedere una copia autografata del suo ultimo libro.

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 51 minutes long.

When was this Smau Academy episode published?

This episode was published on April 26, 2016.

What is this episode about?

Come riuscire ad intercettare nuovi clienti attraverso il blog aziendale e/o i profili social, puntando tutto sui contenuti pubblicati? Oltre a utilizzare una metodologia per gestire i contenuti, dobbiamo sapere variare le nostre tecniche e...

Can I download this Smau Academy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.