EPISODE · Oct 10, 2023 · 11 MIN
Content marketing mistakes that hurt your sales and reach
from Imperfect Action · host Steph Taylor
These mistakes are a deeper dive into the content marketing-specific mistakes that are limiting your reach, making it harder to grow your audience, and making it harder to convert them. In today's episode, I'm sharing 6 of these mistakes that are hurting your sales and your reach.- Why sharing standard "how-to" content is no longer the default and why this doesn't work for your audience.- Why using expert language will miss the mark with your audience.- Why looking at what your competitors are posting and using this as inspiration is a sure fire way to blend in with the masses.- How mapping out your visibility plan is what's going to get you (and your content) in front of the right people at the right time.- How sharing your unique take on something will set you apart from others in your industry.SHOW LINKS:- Episode #705: 6 mistakes that slow down your audience growth (and how to avoid them). DM me “705” on Instagram (@stephtaylor.co) for a direct link.- Episode #690: Is your audience looking but not buying? Here are 5 mistakes that you might be making. DM me "690" on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
What this episode covers
These mistakes are a deeper dive into the content marketing-specific mistakes that are limiting your reach, making it harder to grow your audience, and making it harder to convert them. In today's episode, I'm sharing 6 of these mistakes that are hurting your sales and your reach.- Why sharing standard "how-to" content is no longer the default and why this doesn't work for your audience.- Why using expert language will miss the mark with your audience.- Why looking at what your competitors are posting and using this as inspiration is a sure fire way to blend in with the masses.- How mapping out your visibility plan is what's going to get you (and your content) in front of the right people at the right time.- How sharing your unique take on something will set you apart from others in your industry.SHOW LINKS:- Episode #705: 6 mistakes that slow down your audience growth (and how to avoid them). DM me “705” on Instagram (@stephtaylor.co) for a direct link.- Episode #690: Is your audience looking but not buying? Here are 5 mistakes that you might be making. DM me "690" on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
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Content marketing mistakes that hurt your sales and reach
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