Content Marketing, Renaming Search Marketers and the Google Answer Box

Virgina and Mindy welcome Rob Ramirez and Kristi Kellogg to catch up on some of the latest search and scoial headlines coming out of SMX East 2014 and Pubcon 2014. They discussed content marketing, social search, blog management and tools for copywriting and content writing. They also discussed the evolution and the idea of re-identifying what search marketers should be called.Plus they discusshowthe Google Panda 4.1 rollouthas resulted ina significant jump in the presence of answer boxes, and some solutions are offered.