Content-Marketing-Strategie: So deckst du die Customer Journey ab!

EPISODE · Feb 26, 2020 · 29 MIN

Content-Marketing-Strategie: So deckst du die Customer Journey ab!

from Evergreen Media® Podcast · host Alexander Rus

Diesmal lernst du, wie du eine SEO-getriebene Content-Marketing-Strategie zur Abdeckung der Customer Journey ausarbeitest. ✈️ 📖 Inhaltsverzeichnis: 00:01:07 - 7 einleitende Content-Marketing-Tipps 00:06:42 - Die Ziele von unserer SEO-Driven Content-Strategie 00:08:42 - Was ist die Customer Journey? 00:11:26 - Keyword-Typen im Content-Marketing-Funnel nach AIDA 00:14:55 - Keywords Modifiers, die dir bei der Einstufung helfen 00:18:00 - So prüfst du die Suchintention und Phase manuell 00:22:30 - 3 Blickwinkel, um immer den richtigen Content zu liefern 00:26:45 - 4 Gründe, wieso du nicht nur auf Transactional Keywords gehen kannst 📺 YouTube: https://www.youtube.com/watch?v=wu23Ix7jbtw 🧐 Ratgeber: https://www.evergreenmedia.at/ratgeber/content-marketing-strategie/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO-Tipps in deinem Posteingang zu erhalten: https://www.evergreenmedia.at/seo-newsletter/

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Content-Marketing-Strategie: So deckst du die Customer Journey ab!

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