Content Marketing Strategies

In this episode a feature interview with Alison Tyrrell.    Alison is the Head of Marketing at SilverCloud Health and previous Global Head of Content, Brand Marketing & Media at Spark Foundry, an agency within Publicis Media. Alison works with brands to help them identify their narratives and connect with their audience through award winning marketing throughout the customer lifecycle. Alison's 360 experience spans both brand and agency side in Ireland, Australia, and the United Kingdom. She has worked for and with brand titans such as Mondelez International, UBS & Marriott, plus boutique fashion, food, and music brands.    In our extended interview we discuss content marketing, how to connect brands with their audiences with content,  and marketing trends to watch such as the growing role of audio in search marketing.    Plus, in Part Two, Mark Sage from the Augmented Reality Enterprise Alliance previews the 2021 ARVR INNOVATE conference and how AR is providing marketers with new ways to build engagement with audiences.   Presenter: Alex Gibson Producer: Kamila Lewandowska