Content Marketing Strategy for 2015 – TOM TREANOR | DMR #85

Tom Treanor is the Director of Content Marketing & Social Media for Wrike, a leading Project Management and Collaboration SaaS company headquartered in Mountain View, California. Today on Digital Marketing Radio we discuss content marketing strategy for 2015, including: How would you describe content marketing? Can content marketing involve trying to directly sell to someone? Where is it best to publish your content? Why is content marketing a powerful marketing strategy? How do content, social media and SEO fit together? And what are the biggest mistakes companies make related to content marketing? Why is content marketing more powerful than other forms of digital marketing? How to attribute the true value of content marketing Why a blog shouldn't be an afterthought Why you need to be consistent with your content marketing strategy in 2015 How would you describe content marketing? Can all companies use content marketing? How do you measure the overall effectiveness of a blog? Is it a good idea to be using a commenting system on your blog & if so, which one? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Analytics [User tracking] Google AdWords Keyword Tool [Keyword research] SEMRush [Competitive SEO intelligence] Hootsuite [Social Media Management] Buffer [Social Media Management] WordPress [Content Management System] Joomla [Content Management System] Wrike [Collaboration system] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? BuzzSumo [Social alerts] Sprout Social [Social Media Management] Atomic Reach [Content quality] Group High [Influencer outreach] Trackur [Influencer outreach] Little Bird [Advocate marketing] Follower Wonk [Twitter analytics] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Part one, you need to set up your home base for both search and social - this would be your website and blog. Number 2 you need to populate your website with great, relevant content for your audience.