Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]

Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on:the four pillars you can implement into your content strategy so you never run out of content ideashow to be more consistent with content creation without it consuming your timethe actions you need to take to ensure you get more engagement with your content online.Key Highlights[00:59] Introduction of Podcast Guest, Mariah MacInnes[04:41] How Mariah Got Into Content Marketing[08:55] Implementing Content Strategy with Four Different Pillars[12:40] Educating Through Storytelling[13:25] The Importance of Listening to Your Audience[14:49] Why You Need to Share[17:25] How 4 Pillars Work Differently[22:22] How to Be Consistent in Content Creation[23:20] Repurposing Content[24:38] Create Content Strategy Based On Your Personality[29:52] Actions To Do To Ensure Engagement from Content[31:00] Look At Your Statistics![31:38] Why Two-Way Communication Matters[37:22] Connect With Mariah[38:16] Final ThoughtsNotable QuotesMarketing is not just content marketing. It is now a business strategy of its own.A really key driver to one of those pillars you mentioned was, which is the website, our main objective, from our content, especially as a business is to get people to our website so that we can, you know, convert.So to inform is to promote, to educate is to of course educate, to engage, is to have that two-way communication, and really bring your audience into your content through questions through storytelling.Continue to share because even if you're not directly saying, hey, buy this, you know, do this do that you're actually building up these fans rather than just followers.It comes down to being really honest with yourself and not having those really high expectations.I think the one thing we forget about consistency with content is you know your topic.I always recommend I don't think people do enough at it is look at what the stats are telling you. It's all about, you know, really harnessing on that social part of social media, or even with content, it is a very social thing. And as humans, we are designed for connection.It's not a matter of having more content, it's a matter of having the right content.When it comes to content creation, you really do have to love it.                   Guest Links:Mariah's Website: https://www.contentqueenmariah.com/Mariah's Instagram: https://www.instagram.com/contentqueen_mariah/Mariah's LinkedIn: https://www.linkedin.com/in/mariahmacinnes/Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com