Content Marketing With Gary Gumbleton on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Gary Gumbleton, who is the Head of Group Content at Ocean Holidays Group.Gary describes himself as a storyteller and he is a man of many hats (!) with a career that includes Creative Director at Reflect Digital and Frontside, Content Director and Head of Social at Capital Content, Head of Sales and Marketing at iTicket a nine year stint at Vodafone, as well as running his own agency. He is also a men’s health advocate, using his voice to help others.Here are some of the topics we discussed in this episode.Running your own agency and the mental health tollThe emotional versus the rational side of marketing Commercial storytelling and guiding the viewer through the funnelTactical content driven by data backed creatives Podcasting and individual shorts The importance of YouTube, Spotify and organic social mediaThe rise of the online talk showThe content planning processSocial first and the second screen Drill down into attention and what works for youCreating feeds based on content concepts The power of video The importance of vertical dramas and the mirror strategyBlogs are for botsCreating content that the viewer wants to watch Making the assets to reach the AI audienceHow AI can help and hinderAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected]‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.