Content Planning and Creation, how to permanently fix disorderly content - Teacher: Candice Davis-Blackman

If you cannot get people to stop and even pause on the content that you're putting out, you have no hope of them consuming your video or your carousel or whatever posts that you have. Your headline is the thing that helps hook them. . This is Candice Davis Blackmon. a certified content and email marketing specialist who has helped clients across 11 niches and in three countries build lead generating strategies for their service businesses with content marketing and today on useful content, she's going to help us bring order to our content with content planning and strategy. We're going to look at how to use tools to enhance your content planning and creation. Well, I have a whole bunch of tools and some of them people may not consider tools, but I consider tools, any templates, any enabler that allows you to build out your strategy. Why you need to document exactly how you serve your clients in order to make effective content.  If you are an expert, you're saying that you are an expert service provider, you must have some sort of process that you take your clients through in order to get the results that you are promising them.  A better way to use artificial intelligence to create content.  if you say you are an expert, there are things that you do that you're just not going to get from ai.  Why repurposing and repeating your content is not a bad thing. Because they only remember about what 10% of what you say anyway the sheer volume that people are consuming, they do not remember.  and in our conversation, Candice says something to me that pushes me into a content rant. and let me just kind of go on a little bit of a rant here, seeing as you kind of opened this door up a little bit. So, so one of my biggest problems with how people create content is that they, let's make useful content. Hello and welcome to the Useful Content Podcast. I'm your host, Juma Banister, and I'm a useful content teacher. And today we have a brand new teacher in the useful content classroom, Candace Davis Blackman. How are you, Candace? I am. Well, thank you, Duma, for having me. I'm glad to be here. Good morning, good afternoon, good evening, wherever you are. I'm glad to be here. It's great to have you on. We got connected on LinkedIn back in 2021, but I somehow had a revelation of what you do because you shared something and I was like, eh, this is really great content. This is educational. It speaks to, uh, somebody who might want to know about this. And I found it to be very, very good. And I love when people. Share educational content and uh, it really stood out to me. So that's why you are actually here today. 'cause I said, Hey, Canice has good stuff to share. So you could you please share with the people what you do and how you create useful content for your clients. Okay. Well, I am a content marketing strategist. I always have to make that clear because sometimes people call me a content coach and I say, no, I'm not a coach. No, that's, that's completely different. I'm a content marketing strategist, and what I do is I work with. Coaches, consultants, expert service providers, helping them to build their content marketing strategy using email and primarily social media that's organic and paid social media so that they can generate leads and clients more predictably without having to create new congen all the time. Because that's an issue with this crowd having to come up with Congen all the time. It's something they hate. And it's something that you don't have to do all the time if you strategize it. Right? And that's something I help people do. Yeah, that's a big deal. Like I think because of how content has developed in general, um, an...