Content satisfaction, TikTok & Euro 2020 and a strong start for Discovery+

In the latest episode of The Amp, Ampere Research Director, Richard Cooper is joined by Richard Broughton, Maria Dunleavey and Annabel Yeomans. Richard discusses his latest report looking at the growth of consumers who almost never struggle to find content to watch, and the factors which are driving this growth. Maria discusses TikTok's userbase and how its partnership with the Euros 2020 could attract untapped demographics. Finally, Richard chats to Annabel about early adopters of discovery+ in the US, and whether they differ from Discovery's core consumer base.Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

In the latest episode of The Amp, Ampere Research Director, Richard Cooper is joined by Richard Broughton, Maria Dunleavey and Annabel Yeomans. Richard discusses his latest report looking at the growth of consumers who almost never struggle to find content to watch, and the factors which are driving this growth. Maria discusses TikTok's userbase and how its partnership with the Euros 2020 could attract untapped demographics. Finally, Richard chats to Annabel about early adopters of discovery+ in the US, and whether they differ from Discovery's core consumer base.Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on July 15, 2021.

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