Content, Simplified with Lee Densmer

Talk of Content marketing started appearing online around 2007. One of the few people who  started talking about it was former Funnel Reboot guest Joe Pulizzi. It wasn't until 2014 I became aware of marketers who were staking their career on the profession of creating content. I found the idea of giving-away-expertise a bit unsettling.  Maybe it was because for a dozen years prior to that, I'd mainly communicated with audiences through paid ads. Gradually, Content marketing won out - we simply expect content on social media brings marketing results.  Only one problem, our guest says most of us aren't doing content marketing right. One of her main critiques is that we're making too much of it.. I'll use myself as an example. Let's look across the various accounts I've had on twitter/x; that have a combined 40,927 posts. Of those, analytics says only about 200, or 0.5% of them were home runs. If I'd known how our guest turns less into more; my marketing results could have been very different. I would also have been less stressed and would have slept better. Our guest is founder of Globia Content Marketing agency. After earning two Bachelor's degrees, from the University of Puget Sound and Boise State University, and completing her Master's at the University of Colorado Boulder, our guest spent two decades as an in-house B2B marketer. Wanting to improve how content marketing's done, she started posting on LinkedIn and built a sizable following and hung out her shingle in 2023. In 2025, she published her book Content Simplified.  Let's go to boise idaho to speak with Lee Densmer   Chapter/Timestamps 00:00 Intro 01:34 Meet Lee Densmer 02:46 Why Content Fails 04:08 Quantity Trap 05:47 Three by Five Framework 07:27 Set Three Goals 09:23 Burnout Social Example 10:48 Pick Three Buyers 15:14 Choose Three Themes 17:09 Mission Statement Focus 19:29 Stay In Your Lane 21:08 Avoid Endless Debates 22:28 AI Limits And Guardrails 25:54 SME Interview System 28:30 Chatbot Announcement 28:59 CEO Approval Bottleneck 30:59 Channels Promotion Repurpose 33:48 Metrics That Matter 36:29 Proving ROI And Budgets 37:21 Book details & Wrap Up  Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.