Content Strategies That Fill Your Calendar with Lindsay Miller of Bae Socials

Ready for social strategies that fill your calendar? In this episode, I sit down with Lindsay Miller, founder of Bae Socials, to unpack what actually drives growth for med spas, derms, and beauty/wellness brands on social media (without burning out!) You’ll learn how to create high-performing content, common mistakes you might be making in your content, and if/when it’s a smart move to use AI in your content creation process. We also cover the automated system to stop the “leads leak” and get leads booked quickly. If you want more booked consults, tighter processes, and content that actually converts, this episode is for you.Highlights00:00 The journey from solopreneur, to hiring contractors and an in house team.04:30 Why does content matter?07:45 Pros and cons of using AI for your content creation.14:00 Systems you need to turn leads into customers.19:15 How do you know if your content is working and bringing in new clients?24:00 Common mistakes people make with their content.31:00 How does using filters impact your content?36:15 How do you find great videographers and photographers for your business?41:15 Trends that will grow your social media in 2026.Resources + LinksWork with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaLindsay: @bae.socials and baesocials.com