Content strategy ROI (podcast)

An episode of the Content Operations podcast, hosted by Scriptorium - The Content Strategy Experts, titled "Content strategy ROI (podcast)" was published on September 14, 2017 and runs 26 minutes.

September 14, 2017 ·26m · Content Operations

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Episode Description

In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.

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