Content Streaming and Social Engagement: A Conversation with Greg Butler, CEO of ZuCasa

In today’s rapidly evolving sports business environment, the ways in which technology is being used to attract and retain fans and to monetize “the product,” is shifting at an unprecedented pace. While broadcast media and cable television, once dominated the way fans “consumed” sports, they are now being enticed through rich content and streaming media that offers the opportunity to experience sporting events that were once out of reach, to do it at a lower cost, and to share in the experience with others. In this episode, of the Sports Business Podcast, Professor Mark Conrad, J.D., interviews Greg Butler, CEO of ZuCasa, a company that provides video streaming and social engagement solutions in the OTT gaming and medical space. As an example of the types of opportunities that are emerging, Butler describes his company’s partnership with Zee Entertainment in India for the ILT20 cricket tournaments, which allowed viewers to be able to watch cricket on their phones or on their televisions or computers at a distance, while sharing the experience. As this type of content viewing and sharing takes off, Butler notes that there are limitless possibilities in what people will be able to watch together, but also huge considerations in areas such as licensing and the need to build new business models. Tune in for this enlightening discussion! Host: Mark Conrad Producer: Victoria Ilano Additional Production: Jeffrey Haynes Artwork: Pamela V. White Marketing: Michelle Miller Music: ”MarcusWay/Energetic Pop Punk/Tribe of Noise”