Content that Closes Deals | Ep 281

CarTalk with Kartik #281: Content that Closes DealsShould your book sell itself, or should it help you sell? That’s the question one of the CEOs I collaborated with asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and named one of the Top Consultants of the Year by Product Marketing Alliance, here’s my answer.Your book is not just content. It is a conversation tool. The biggest mistake I see CEOs make is writing a book that informs, but does not guide real sales conversations. A bestselling book should help you and your team speak directly to your customer’s pain points, handle objections, and move deals forward.Think of every chapter as a sales enablement asset. If your book helps prospects say “this is exactly what we need,” your sales cycle shortens and your authority skyrockets. That’s how you create content that closes deals.This insight comes from page 180 of my book Product Marketing Wisdom - which just completed 65 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#BestsellingAuthor #CEOs #ThoughtLeadership #SalesEnablement #ProductMarketing #BookWriting #Entrepreneurship