Content That Converts: How to Build a Social Media Strategy for Your Law Firm with Rob Freund

Watch the YouTube version of this episode HEREAre you a lawyer who wants to work in social media or with influencers? In this episode, Tyson Mutrux interviews Rob Freund, who specializes in influencer marketing and legal compliance. They discuss the intricacies of advertising regulations, and the challenges brands face when working with influencers. Rob and Tyson talk about how lawyers can implement social media within their work. The easiest way to do this is by posting information that current or past clients have struggled with or a piece of legal information that you think members of the public would like to know. You can relate it back to a pop culture issue or current event happening. Most people enjoy keeping up with pop culture or current events, so linking it back to law can peak people’s interest.Working with influencers as a lawyer can be a difficult thing to navigate. For lawyers, it is important to train your influencer on what their legal obligations are as it relates to disclosures and to have a monitoring program in place to help ensure the rules are being followed. Ensure to include this information in any contract with an influencer, so you as a lawyer are protected.Take a listen to learn more!04:04 Rob's Social Media Strategy10:47 Goals of Social Media Posting12:14 Working with Influencers vs. Brands 14:21 Common Legal Pitfalls in Influencer Marketing39:17 Deep Fakes and Legal Risks43:33 AI and Future Litigation Connect with Rob:WebsiteX Linkedin  Tune in to today’s episode and checkout the full show notes here.