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Content that matters: Balancing strategy and authenticity on social media episode artwork

EPISODE · Jan 8, 2025 · 19 MIN

Content that matters: Balancing strategy and authenticity on social media

from We Mean Business · host BizJournalism

In this episode, Ananya Bhargava interviews Crystal Alvarez, an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion explores the distinction between organic and paid content, the psychology of social proof and reciprocity in building brand loyalty, and the impact of social media on consumer decisions.

What this episode covers

In this episode, Ananya Bhargava interviews Crystal Alvarez, an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion explores the distinction between organic and paid content, the psychology of social proof and reciprocity in building brand loyalty, and the impact of social media on consumer decisions.

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Content that matters: Balancing strategy and authenticity on social media

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Frequently Asked Questions

How long is this episode of We Mean Business?

This episode is 19 minutes long.

When was this We Mean Business episode published?

This episode was published on January 8, 2025.

What is this episode about?

In this episode, Ananya Bhargava interviews Crystal Alvarez, an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion explores the distinction...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this We Mean Business episode?

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