CONTENT VS. CONVICTION: Showing Up When Culture Collides (Ep. 012)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention.What You’ll Learn:What you’ll learn about the hidden pitfalls of one-to-one, time-for-money business modelsWhat you’ll learn about how content creators and coaches must approach marketing differentlyWhat you’ll learn about navigating national conversations without derailing your brandTimestamps:00:00 - Introduction 04:00 – The hidden cost of too many client calls 07:00 – Choosing a business model that matches your lifestyle 13:00 – Why complexity kills clarity (and sales) 19:00 – Views vs. conversions: the monetization gap 25:00 – Content creators vs. coaches: why your model matters 31:00 – When national conversations overshadow your launchReferences & Resources:Kauffman Training ProgramJames WedmoreTaylor SwiftCharlie KirkSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com