Contentful Does Bake-off: Personalizing The Digital Experience

Send us a text Welcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It’s where digital marketing meets flour, frosting, and… personalising strategies. 🎤 Our speakers: Charlotte Todd – Former E-Commerce Director at British Gas, with deep roots in retail from Net-a-Porter, Nails Inc, and more. Charlotte shares real talk on building personalised experiences that ACTUALLY work. Rachel Neath – Senior Product Manager at E.ON Next, diving into how empathy, data, and personalisation can improve customer journeys — especially for vulnerable audiences. Andy Kaiser – Co-founder of Nine Tailed (now part of Contentful), offering a tech-forward perspective on using AI to power smart personalisation at scale. 💡 Key takeaways from the panel discussion: Why personalisation has been “broken” — and how AI is fixing it. How brands like Nails Inc., Reese, and E.ON are redefining relevance and customer experience. The real power of composable digital experience platforms (DXPs). Actionable advice for marketers who want to start small and scale smart. Want to join our next immersive event? Brand leaders can email [email protected] to get involved (no agencies or tech vendors, sorry!). Please don’t forget to leave a 5⭐ rating on Spotify, Apple, or wherever you listen. Your support helps us continue delivering the latest insights in marketing and business growth. Links: Laura Thornley https://www.linkedin.com/in/lau-thornley/ Charlotte Todd https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/ Andy Kaiser https://www.linkedin.com/in/andreaskaiser/ Rachel Neath https://www.linkedin.com/in/rachelneath/ Contentful https://www.contentful.com/ Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/