EPISODE · Jul 13, 2020 · 51 MIN
Contenuti da paura: far leva sulle paure funziona?
from Smau Academy · host Giada Cipolletta
L'emozione più antica è sempre più utilizzata come leva di marketing, dentro e fuori dal web. Ma siamo sicuri che funzioni ? Entriamo nella "testa" degli utenti e cerchiamo di capire se e come, grazie alle neuroscienze e a un pizzico di creatività, si può richiamare l’attenzione, coinvolgere ed educare senza spaventare gli utenti.
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Contenuti da paura: far leva sulle paure funziona?
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