Contenuti da paura: far leva sulle paure funziona?

What this episode covers

L'emozione più antica è sempre più utilizzata come leva di marketing, dentro e fuori dal web. Ma siamo sicuri che funzioni ? Entriamo nella "testa" degli utenti e cerchiamo di capire se e come, grazie alle neuroscienze e a un pizzico di creatività, si può richiamare l’attenzione, coinvolgere ed educare senza spaventare gli utenti.

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 51 minutes long.

When was this Smau Academy episode published?

This episode was published on July 13, 2020.

What is this episode about?

L'emozione più antica è sempre più utilizzata come leva di marketing, dentro e fuori dal web. Ma siamo sicuri che funzioni ? Entriamo nella "testa" degli utenti e cerchiamo di capire se e come, grazie alle neuroscienze e a un pizzico di creatività,...

Can I download this Smau Academy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.