Conteúdo patrocinado: Inovação é essencial para o sucesso de um produto

from Notícia no seu tempo · host Estadão

Com tantas opções nas gôndolas dos supermercados, o sucesso de um produto depende do quão alinhado ele está com as expectativas do público, sua disponibilidade nas prateleiras, além de uma comunicação de qualidade de seus atributos. Para isso, o investimento em todas as etapas da inovação é essencial. Esse é o tema deste podcast produzido pelo Estadão Blue Studio, em parceria com aScanntech. Para falar sobre ele, a repórter Talita Nascimento conversou com o diretor de Inteligência do Negócio da Unilever, Rafa Andreatta; e com a head de marketing da Cereal Partners Worldwide, uma joint venture da Nestlé &amp; General Mills, Bárbara Ribeiro.See omnystudio.com/listener for privacy information.

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This episode was published on November 11, 2024.

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