Context for Agentic Success
from The Ravit Show Hosted by Ravit Jain
Everyone is talking about AI agents, but after my conversation with Ben Kus, CTO at Box at Google Cloud Next 2026 on The Ravit Show, one thing became very clear. Agents are useless without "context". #boxpartner Ben kept coming back to that word. Not just data, not just models, but context. In an enterprise setting, context means understanding the full picture around your data. Who created it, where it lives, who can access it, and how it should be used. Most companies already have massive amounts of content, but it is fragmented and static, and that is the real problem. What stood out is how Box is approaching this. They are not just storing enterprise content, they are structuring it in a way that AI agents can actually use, turning content into something agents can reason on, not just retrieve. And this is where the partnership with Google Cloud comes in. With models like Gemini and platforms like Vertex AI, they are able to operationalize that context at scale in real workflows. The biggest takeaway for me was simple. If you want to become AI-first with agents, do not start with the agent. Start with your data. Structure it, govern it, and make it usable. That is what actually makes AI work. #data #ai #box #security #googlecloudnext #api #google #theravitshow
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