Context Is Crucial When SHIFTing Behaviour for Good (Episode 12)

from Calling DIBS · host Kirstin Appelt

Kate White, Professor of Marketing and Behavioural Science at UBC Sauder School of Business.Kate White is another amazing co-founding member of UBC Decision Insights for Business & Society (UBC-DIBS); her work is a great example of conducting Behavioural and Decision Science research that combines theoretical innovation with real-world applications and impact. Kate tells us how to use the “SHIFT” framework to encourage people to adopt sustainable and prosocial behaviours; she also highlights the importance of both context and testing to make sure BI is done well.

Episode metadata supplied by the publisher feed · Published Nov 18, 2020

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Context Is Crucial When SHIFTing Behaviour for Good (Episode 12)

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