EPISODE · Jan 27, 2026 · 28 MIN
Context is Still King. If You Use It.
from The Art Marketing Podcast
The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art business. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Most artists get garbage results from AI because they skip one critical step: context. In this episode, I break down exactly how to create context files that turn generic AI into your personal assistant — plus a prompt that lets AI interview you to build the file automatically. In this episode: Why AI gives you garbage answers (it's blind, not dumb) The 15 context files every artist should consider building The meta move: using AI to create your context files Where to save them in ChatGPT, Claude, and Gemini The habit that changes everything The "Interview Me" Prompt — copy and paste this into any AI: I want to create a context document about my art business that I can use with AI tools. Interview me by asking one question at a time. Cover these areas: Who I am as an artist (background, medium, style). Who my customers are (demographics, where they find me, budget). What I sell (products, price points, bestsellers). How I talk and write (voice, tone, words I use). My business goals for this year. After the interview, compile everything into a clean document I can save and reuse. Ask me one question at a time and wait for my answer. Context files to consider: Artist Bio — your story, background, philosophy Customer Avatar — who buys, demographics, budget Product Lineup — what you sell, prices, sizes Brand Voice — how you write, words you use or avoid Tech Stack — computers, printers, software, OS Collector List — past buyers, what they bought, notes Show Calendar — art fairs, festivals, deadlines Pricing Strategy — how you price, margins, why Marketing Channels — where you show up, what works FAQ Doc — questions people always ask Vendor List — framers, printers, suppliers Studio Setup — physical space, equipment Art Style Guide — medium, techniques, subjects Business Goals — revenue targets, 1yr/5yr vision Competition Notes — who else, how you're different Where to save your context files: ChatGPT Projects: chatgpt.com — New Project — Upload files Claude Projects: claude.ai/projects — New Project — Add to knowledge base Gemini Gems: gemini.google.com — Explore Gems — New Gem Related episodes: Context is King: Stop Having First Dates with ChatGPT Every Time (2025)
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Context is Still King. If You Use It.
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