Context Marketing: An Interview with Mathew Sweezey, Director of Market Strategy at Salesforce

Marketing has always been on the front lines of change. Each seismic shift has brought a new set of challenges. But now, in this new world of "infinite media", marketing is facing its greatest challenge ever. The only response, Mathew Sweezey believes, is for marketing to pivot from harnessing media to creating experiences that help customers in the context of the moment.