Context Over Content – featuring guest Blair Singer – Boost Your Sales & Lifestyle With Lisa Sasevich Episode #4

On today's show, we're opening up the archives and pulling out one of our most powerful interviews around How to Sell to Women. On this episode, I chat with Blair Singer, an expert in sales, business and personal growth whose biggest and best long-time client is L'Oreal – so as you can guess, he is well versed in what attracts female buyers! For almost three decades, Blair Singer has empowered people around the world to go beyond their ordinary selves and reach peak performance rightfully earning him a worldwide reputation as an expert in sales, business and personal growth. A dynamic, in-demand public speaker, Singer has the unique ability to get people and organizations to shake up the status quo, change behaviors and achieve unprecedented results. Spanning 25 countries on five continents his clients range from Fortune 500 companies like Singapore Airlines, Deutsche Bank, Redken, HSBC, IBM, CitiGroup, UPS Stores, Mrs. Fields Cookies, Dunkin' Donuts, United Healthcare and Westin Hotels, to small business owners, entrepreneurs, sales teams and just regular folks. He applies the same tried and true principals that work for big corporations to the Business of Everyday Life helping individuals hungry for greater success. In this interview we dive deep into what inspires women clients to say YES, plus we cover the big No-No's when selling to women. Blair opens up and gives some juicy advice, and taps into his experience to show how he's fine-tuned his marketing when selling to women – take a listen, this episode is POWERFUL!