Context S4: Can Tech Make Fashion Cool? w/ Maghan McDowell, Senior Innovation Editor at Vogue Business

In the season 4 premier, Blake speaks with Maghan McDowell, Senior Innovation Editor at Vogue Business, and gets a temperature check on how the fashion industry is embracing AI and NFTs. They review some of the most iconic fashion NFT collaborations including Gucci, Louis Vuitton, Nike, and go over what made them successful and what can be learned from them. Blake even asks if the fashion industry has actually abandoned NFTs and web 3 (spoiler alert: it has NOT!). They talk through one of the most exciting developments in the crypto fashion arena, Digital Product Passports (DPPs) and how Coach is leading the way on this. They continue by chatting about how generative AI will continue impact the fashion industry as well as advances in data science and machine learning. Blake also asks how Maghan defines digital fashion and why we aren't seeing more influencers wearing digital fashion (***digital tailoring is hard!) They wind down by addressing the growth of Substack, its impact on journalism and Condé  Nast's partnership with Open AI. If you're a fashion person or interested in consumer tech, this one is for you. This episode is in partnership with Bonsai, a cross chain social token empowering creators across Lens, ZKsync and Base. This is a token that I actually use and love…you can even collect this episode on Orb with Bonsai :)   Maghan's X: https://twitter.com/MaghanMcD Blake's Context Orb Club: https://orb.club/c/context Blake's X: https://twitter.com/blakefinucane Bonsai: https://orb.club/@bonsai Boys Club Newsletter: https://boysclub.beehiiv.com/