Contra las etiquetas: ¿crear contenido, influir o comunicar?, con Albanta San Román

from Random · host El Español

Las redes sociales nos hacen pensar en una 'ciudad digital' en la que todos somos habitantes pero cada vez hay más prescriptores. La búsqueda de influencia se ha convertido en una carrera de fondo para muchos creadores y creadoras de contenido. ¿Hacerse viral es lo mismo que influir? ¿Qué diferencias hay entre un creador de contenido y un influencer? Albanta San Román es la invitada de este nuevo capítulo de Random. Ella, hasta hace bien poco, compaginaba su trabajo 'digital' -en redes, pódcast e interpretación- con un trabajo 'físico' en una tienda. Ahora ha dejado la tienda para dedicarse en exclusiva a la creación de contenido, a sus dos pódcast, a la interpretación y a la escritura. En este cuarto capítulo de la temporada, hablamos de las etiquetas que se imponen -y utilizamos- en las redes, de la responsabilidad que hay que tener a la hora de colgar un vídeo que pueda influir en la opinión de la gente que te pueda ver, de cómo las marcas y el marketing se aprovechan de ese "tirón" en plataformas y de si el número de seguidores determina el "valor" de una persona que se dedica a crear contenidos. #Influencers #instagram #YouTube #tiktok

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This episode is 47 minutes long.

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This episode was published on February 14, 2024.

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