Contracting In The #Creator Economy: Brittany Ratelle, Ratelle Law [E85]

Is your company branching out into influencer marketing? Is your Chief Marketing Officer dying to engage with the latest TikTok sensation? Put down that red pen and prepare to approach marketing deals with a different eye. Brittany Ratelle of Ratelle Law has been representing creators for more than a decade. She's in The Legal Department to share tips on how to approach creator deals in a way that benefits your company and the creator. In this episode, you'll learn the difference between User Generated Content and traditional Influencer brand deals; the allocation of intellectual property rights (Spoiler Alert: your company isn't going to own the IP); how negotiating a "Creative Brief" at the outset can ensure alignment and brand consistency in the future; and resources to find market rates/terms for #Influencer deals.