Contracting with FIFA: We Know Who Has the Leverage

When negotiating contracts, the question: ”Who has the leverage?” is critical. The world of sports is no exception, and powerful sports organizations often have the leverage to negotiate contracts that give them significant advantages. FIFA’s recently negotiated contract with MetLife Stadium, which secured it as the venue for the final match of the 2026 Men’s World Cup, provides a great illustration of this phenomenon, and the ways in which sports organizations gain the upper hand when brokering massive deals. Tune in to this edition of the Sports Business Podcast with Prof. C. to learn more. Host: Mark Conrad Producer: Victoria Ilano Additional Production: Jeffrey Haynes Artwork: Pamela V. White Marketing: Michelle Miller Music: ”MarcusWay/Energetic Pop Punk/Tribe of Noise”