Contractor Success Secrets: BBB's Role in Home Services

[00:00:00] Welcome to the Contractor Freedom Podcast. I'm your host, Jason Phillips. This show exists to help small business owners like you escape the tyranny of Contractor Freedom and enter the bliss of Contractor Freedom so you can have the Time, Money, and Freedom to Live Your Life With Purpose Beyond Your Business.As a certified human behavior consultant in DISC personality styles and motivators, I'll be sharing with you skills for life, love, leadership, and business. I'll also be connecting you with experts that can help you scale your business and your life. So if you want to build the business and life of your dreams, then you are in the right place.Let's go. Jason Phillips: Hello, contractors. I'm excited today to have with me a very special guest. , his name is David Beasley and he's the, he is the Vice President and Chief Operating Officer of the, for the BBB serving North Central Texas. He start, man, he's been with the BBB a long time. He started way back in, in [00:01:00] 2006.So he's been there like 17 years and he's been in various leadership positions. Now he's the COO. He's been recognized with 17 different Better Business Bureau Outstanding Awards as well as, gosh, he was the Dallas Business Journal's in 40 Under 40. Just an incredible resume, but I've invited David to come on today because David understands, he understands trust, and you know that I'm, you hear me say this all the time, trust is the currency of business, and so we're gonna, we're gonna talk about that.We're gonna talk about, how relevant the BBB is, why you should be using a member and why you should be actively educating your potential clients on the value of the Better Business Bureau for them. And so we're going to have a really interesting conversation, David, I am glad to have you.Welcome. Thank you for joiningDavid Beasley: us today. Thanks for having me, Jason. I always enjoy having conversations with you and this one today. Jason Phillips: One of the things, David, that you know [00:02:00] the BBB is a foundation of trust, right? And so could you maybe just tell us what does that David Beasley: mean?A lot of people that are, there's still this big question that I always get sometimes whenever I say I'm more at our business bureau, I'll get family members who say Oh, so you work federal government, right? The truth is that BBB has been around since as a philosophy since 1912 right here I'm sitting here in Dallas and the concept was born out of a big assembly that was had here by the advertising industry way back then it was far more of a, of an issue on truth and advertising and the advertising industry was trying to figure out how they were going to be able to survive past having the power as far as advertising still working if people couldn't trust it.So at that time it was a snake oil salesman, some wildcat[00:03:00] oil investment schemes. Obviously Ponzi schemes started in that same century. So the. The advertising industry took it upon themselves to say, look, the only way we're going to survive as an industry is to self regulate ourselves and to demand more of ourselves.And then over the next hundred years, it turned into just more than advertisers, but any industry that could potentially benefit from self regulating themselves. And. And the fact that recognizing that the best way to promote capitalism, to promote a great business is to make sure that consumers trust business to continue doing it.Jason Phillips: Wow. Especially, right here in, in Texas, of course, not every, not everybody hearing us is going to be from Texas, but in our state for the business I'm in. For home improvements, there's for painting, roofing, gutters, things like that. Those are not [00:04:00] licensed trades.And