EPISODE · Nov 29, 2021 · 27 MIN
Contrarian Content Marketing with SparkToro’s Amanda Natividad
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media, Drew Page, Amanda Natividad
Show Notes:00:30: How Amanda built Fitbit’s B2B marketing strategy2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator”5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency8:48: How to build a successful podcast10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)12:49: Integrating personal branding with your company13:28: What are the best KPIs for building inbound marketing and user acquisition?15:09: Give users evergreen resources, SparkToro’s virtual event series, “Office Hours”17:59: Understanding your audience19:31: The benefits to implementing a contrarian content marketing strategy20:29: How to expand your content to multiple platforms and formats22:28: Learn from the “recap strategy,” solving your own problems first22:49: How to leverage agencies to use your tool24:55: The #1 converting piece of content for SparkToro, “Fake Follower Audit”26:01: Learn more from Amanda after this podcastShow Links:Fitbit’s Challenge Idea GeneratorSparkToro’s SparkScore (free tool)SparkToro’s Office HoursSparkToro’s Fake Follower Audit (free tool)SparkToro’s Audience Reach newsletterLearn more about Amanda on her websiteFollow Amanda on TwitterFollow Drew on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Embed this episode
What this episode covers
SparkToro’s Amanda Natividad joins us on Content & Conversation. From building Fitbit’s B2B marketing program, to heading the marketing department at Growth Machine, to today – wearing multiple strategy hats for SparkToro (an audience research startup that we’re big fans of), Amanda might be one of the busiest marketers we know. In today’s episode, Amanda, Marketing Architect, chats with Drew Page, Associate Director of Marketing, about the importance of high-quality content for startups, how personal brand plays a part, and why evergreen tools and multi-purpose content is a match made in heaven.
NOW PLAYING
Contrarian Content Marketing with SparkToro’s Amanda Natividad
No transcript for this episode yet
Similar Episodes
Apr 17, 2026 ·13m
Similar Podcasts
No similar podcasts found.