Control vs. Collaboration: How Disney and United Parks Are Re Shaping Guest Experiences

Disney Cruise Line’s newest ship, the Disney Treasure, is making waves with its IP-packed premium entertainment, like the Haunted Mansion Parlor, Tale of Moana, and Plaza de Coco dinner show. In essence, Disney is moving portions of the theme park experience onto their cruise ships, using a highly curated and controlled environment to deliver guest experiences that are no longer possible within the theme parks. Meanwhile, United Parks is taking the opposite approach by outsourcing elements of its food operations to C3, bringing recognizable brands like Umami Burger to their parks. This episode explores how attractions balance control and collaboration to deliver better guest experiences. Subscribe to our Patreon for weekly bonus episodes.