Controlling Questions - Sales Influence Podcast - SIP 527

Customer Empowerment 🔍 Provide options and agency instead of direct answers to give customers freedom to choose and a sense of control. 🤝 Frame questions as "A or B" choices rather than giving single answers to help customers feel less trapped. Sales Technique 💡 Use "sales agency" approach by offering alternatives and options when asked for opinions. 🎯 Avoid telling customers what to do, instead present multiple possibilities for consideration. Customer Psychology 🧠 Giving options helps customers feel more in control of their decisions and less pressured in the sales process.