Controversy Sells with Jay Alderton

Rob speaks to fitness influencer Jay Alderton at an industry summit. They discuss how to build personal brands and email lists to future-proof your business against social media algorithm changes. Jay shares fitness industry insights while Rob provides tactical tips on becoming indispensable through consistency, creating accountability, and monetizing social media followers. Learn why you should focus on value creation, detach from rejection, and keep hustling no matter how comfortable life gets. With insightful questions from audience members, humorous banter, and loads of actionable business and mindset advice, you’ll walk away from this episode motivated and bursting with ideas. KEY TAKEAWAYS Build your email list to own your audience - social media channels can delete you anytime, but your list is portable. Convert followers through consistent value and pitches. Create accountability to drive results - get uncomfortable! Sign up for a big charity boxing match or other public goal. Discomfort and accountability breed motivation. Monetize social media followers - give value first, then make the ask. Just 1 sale a day = over £100k revenue yearly. Don't worry about seeming “salesy." Detach from rejection - it's never personal. People judge you based on their own biases. Don't pin your self-worth on other’s snap judgements. Transcend others’ judgments, especially around money. Getting rich doesn’t make you a bad person - money is a neutral tool. Use it for good. Keep hustling and creating value - getting too comfortable is dangerous. Shake things up and make yourself indispensable. BEST MOMENTS "If I can get 5 per cent of them on rob.team, that's a fuck ton of people."  "People will judge you anyway. So you might as well be fucking rich and be judged."  "Rejection is never personal, it's always about them."  "You have to be uncomfortable. Sign up for a big charity boxing match!"  VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.