Conversation with Aaron McKee – Founder/CEO Purplewave.com

Machinery Pete talks fast-moving changes in the auction industry with recent notable consolidations and rapid technological advances. Pete chats with Aaron McKee, Founder/CEO of Purplewave.com, a long time leader in the online only auction space, about their big news last month (Oct. ’23) of a new partnership with Copart, Inc., a worldwide leader in the online auto auction space.[:35] - Machinery Pete’s talks consolidation [11:06] - Interview with Aaron McKee begins[11:45] - Purple Wave and CoPart’s partnership[15:25] - Finding the right sellers to work with[20:24] - Early days of Purple Wave[26:03] - Why Purple Wave believes in no-reserve auctions[34:27] - Helping people make big decisions[47:09] - How Aaron got into the auction business[59:04] - Final words from Machinery PeteMachinery Pete was founded in 1989 and has grown from its humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.If you'd like to receive new episodes as they're published, please subscribe to the Machinery Pete Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.