Conversation with Barry Frey on Digital Out-of-Home, In-Store Retail Media, and Advertising in Cars

In this episode, John Ghiorso sits down with Barry Frey, President and CEO of DPAA, for a forward-looking discussion on the evolution of advertising mediums.  They kick off by examining digital out-of-home (DOOH) advertising, moving beyond traditional billboards to dynamic, targeted campaigns that speak directly to consumer behavior and preferences.  Barry shares insightful analysis on the integration of in-store retail media, highlighting its critical role in shaping consumer experiences and driving interactive engagements through personalized digital interactions.  The conversation then leaps into the domain of advertising in cars, exploring how this nascent medium could redefine how advertisers connect with consumers.  Throughout the conversation, John and Barry address the convergence of data analytics, creativity, and technology in shaping the future of advertising. They ponder the balance between leveraging advanced targeting capabilities and maintaining consumer trust.  This episode is designed to equip marketers and business leaders with strategic insights into leveraging DOOH, in-store retail media, and automotive advertising to create meaningful connections with audiences across both digital and physical realms. Let’s Connect: Follow John Ghiorso on LinkedIn: https://www.linkedin.com/in/johnghiorso/ Check out Media.Monks: https://media.monks.com/