Conversation with Charlotte Jordan, Executive Coach and Strategic Communications

London-based executive coach Charlotte Jordan — a fellow graduate of Cambridge's Advanced Executive Coaching programme and founder of a strategic communications and advisory consultancy — joins Daniele to explore her move from behaviour-change communications into coaching, and the surprising overlap between the two. They dig into hard-won advice for entrepreneurs and solopreneurs (do the work that lights you up, find your niche, and serve without expecting anything in return), what coaching really is beyond the "workplace-improvement" cliché, and why the true ROI of coaching is "bespoke" — as broad as the person willing to invest in themselves. Along the way: a playful role reversal where Charlotte turns the questions on herself, and the "iceberg" beneath most presenting problems — why the issue is often a symptom of something deeper.If you want to know more about Daniele Forni, go to www.danieleforni.com