Conversation with: James FitzGerald (founder of OPEX)

James FitzGerald is a thought leader in the fitness industry and has been for almost a quarter century. His path started back in Calgary in 1999 when he started his former company OPT (Optimal Performance Training), which later became OPEX. This early recognition got him involved in the CrossFit movement where he was heavily influential in the early what we would call “.com days” long before CrossFit became mainstream. He actually won the first ever CrossFit games in 2007 and continues to influence CrossFit coaches and passionate personal trainers and strength coaches to this day. OPEX is an in-depth education platform, school if you will, for personal trainers interested in mastering their craft. ~James has a unique mind with a proclivity to always think about the larger picture, which makes for a great conversation. He has unrivaled conviction for his approach, which is both captivating and inspiring. I enjoy any time he and I can chat. I am thankful that we were able to record this one. I hope you all enjoy it as much as I did. ~In this discussion we cover the following:The importance of proper programming so that clients and athletes “express well” in their workouts. We dive in deep into what exactly James means by “expressing well”.The 7 factors that should be considered when writing programs.The importance of knowing one’s intentions, which applies to both the coach and the client. The “Distraction” model that has negatively impacted the fitness industry. Proper programming and stabilization. Here, we have a nice discussion/debate that ends with disagreement. It was a nice cordial discussion during which we both challenge each other’s beliefs, ultimately agreeing to disagree.The “Vitality Model”. This is clearly James’ passion, legacy even. It has to do with the deepest sense of “why” we engage in fitness and what James believes is the ultimate purpose for this endeavor.  For more information about James you can listen to one of his podcasts:Big DawgsFitness in PhilosophyOPEX Fitness also has their own podcast.Back Room Talk For more information on OPEX, visit:www.opexfit.comOPEX on Instagram at @OPEXFitnessOPEX on YouTube at@Opex Fitness----------------------------For more information about Dr. Richard Ulm, visit:On the web: www.Athlete-Enhancement.comOn YouTube: @AthleteEnhancementOn Instagram: @AthleteEnhacement