Conversational Commerce

Topic Using SMS, Livechat, & Social Media To Engage Online Shoppers & Increase Conversions Description Learn how to increase sales and conversions by helping online shoppers with purchasing decisions through 1:1 personalized chat, social media & SMS called Conversational Commerce. This session is a hands-on workshop for brands who want to get an unfair advantage over the competition and shorten the distance with their prospect and their purchase through personalized interactions. Learn how brands like Steve Madden, MVMT, and Timbuk2 are using Conversational Commerce to consistently drive cross-sell and upsell opportunities across their channels every day. Here’s What You Will Learn + Create: - The latest trends brands are experiencing during the COVID-19 crisis - How to define and express your Brand Voice - How to use Chat, SMS & Social Media comments to convert consumers - How to create your own high-converting chat campaigns Gameplan: - 15 min. presentation - 20 min. panel - 20 min. workshop session