Conversational Research Panels for the Win!

Most surveys are designed for the researcher's convenience, not the person answering them. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Andrew Reid, founder and CEO of Rival Technologies, to get into what conversational, mobile-first research reveals about the space between what brands measure and what people actually want to share. Every reward a brand offers for a completed survey also opens the door to someone who has no stake in giving an honest answer. Money moves people who care about the topic, as well as people who only care about the money. Platforms rarely separate the two before the data lands in a dashboard. Research panels sold on speed and scale carry that same risk baked into the price. Treat a research interaction like a chore, and a brand quietly teaches its customers what every other interaction with that brand is worth. Reid has spent decades watching companies separate research quality from customer experience as though the two live in different departments, when the person on the other end never makes that distinction. "When I'm doing customer facing research, I want to also make sure I'm giving the best experience I can," Reid explains. "Because every brand interaction is a customer interaction, regardless if it's research or not." Soon the recommendation that sends a customer to a brand will come from an AI agent instead of a search bar, and that agent will have already formed an opinion about the brand before any human customer weighs in. Brands that treat market research insights as a static report will find out how that opinion got made only after it is too late to shape it. Music written and performed by Leighton Cordell. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.