Conversations: Unlocking the benefits of software systems consolidation

Publishing is way behind other industries when it comes to technology consolidation. Compared with five or six key software platforms in most sectors, it is not uncommon to see publishers running their businesses on 50 or 60 separate set ups. There are clear advantages in leaving this ‘Tech Soup’ behind and migrating to a unified technology platform. For this special Conversations episode, we’re joined by Markus Karlsson, CEO of Affino, the Unified Business Platform for media, publishing and membership organisations, and Steve Hinds, Digital Editor and Product Manager at leading travel news industry site TTG Media. We discuss the benefits of systems consolidation, from improved operational efficiency to increased profitability, as well as exploring some of the challenges publishers face when looking to consolidate, and how they can get the process started. This Conversations episode is sponsored by Affino. Founded 2009, Affino is the leading Unified Business Platform for media, publishing, events, membership and professional services organisations. The Affino SaaS Platform provides a complete solution for engaging with and monetising audiences. It combines full-range Audience CRM with Sales and Marketing Automation, Ecommerce, Subscriptions and Memberships, Messaging, CMS, Events, Ad Serving, and Recruitment. Affino streamlines organisations for more efficiency, cost-effectiveness, and productivity, as well as delivering numerous new and unique revenue stream capabilities. The fully GDPR-compliant system is built on the principles of Actionable Intelligence – prompting and triggering intuitive rapid responses based on fully accurate and comprehensive first-hand real-time data. Learn more about Affino on their website, or contact Markus on [email protected].