Conversations with GIPR - Joey Brannon, Axiom Strategic

At GIPR, we have always prioritized showing others who we are, and how we work, through our actions. And though we've consistently been a team that values having a strong core culture founded in moral principles, we often struggled with how to define what made us unique and how to communicate that to both ourselves and others. That all changed, though, when we met the next guest of Conversations with GIPR. Upon meeting Joey Brannon and the Axiom Strategic team, we were given the tools to develop and verbalize exactly what it is that is important to us, what makes our team special, and therefore the value it has for our shareholders. It was a natural fit - along with helping teams define their values, Joey started Axiom Strategic with the focus of working with leaders who are building purpose-driven businesses that will outlive the current generation of owners. Axiom does this by creating and executing strategic visions with these businesses, and it is clear Joey practices what he preaches by looking at the company, and the team, he has built at Axiom. Listen below to hear more about his story.