Conversations with Michael Bullock and Giuseppe Serpentino, Biesse

In our latest episode, we’re joined by Michael Bullock and Giuseppe Serpentino from Biesse, one of Italy’s most iconic machinery manufacturers.At first glance, industrial machinery might not seem like a sustainability leader - but Biesse is quietly changing that. From circular design and modular repairability to hydrogen-powered innovation, their machines are built to last decades, reduce waste, and improve energy efficiency across wood, glass, stone, and metal processing worldwide.Michael Bullock, CEO of Australia and New Zealand, leads Biesse’s growth while embedding ESG and circular economy principles throughout the company. Giuseppe Serpentino, engineer and mechanic, brings hands-on expertise in implementing sustainable technologies on the factory floor, showing how design, heritage, and innovation come together to drive real-world impact.Listen in as they share insights on circular industrial design, hydrogen technology, and the future of sustainable manufacturing.