Conversations with SuE: Benji Encz on Scaling Startups, Hiring with Discipline & Building Culture

Recorded live at Transform 2026, Benji shares the journey of building Ashby—from early research and deep customer conversations to creating a product designed for increasingly tech-savvy People teams.He dives into key lessons from scaling a fast-growing company, including the importance of hiring with discipline, documenting clear operating principles, and maintaining strong alignment between founders and People teams.Benji also explores how AI is changing the recruiting landscape, enabling teams to operate more efficiently while raising the bar for technical fluency across HR and talent functions.From founder-led culture to the future of recruiting technology, Benji offers a thoughtful and practical perspective on what it takes to build and scale high-performing teams.Tune in for an insightful conversation on hiring, culture, and the evolving role of People teams in a rapidly changing world!