Conversion Copywriting (and how Humor Helps, Maybe)
with Lianna Patch
Episode 396 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, Lianna Patch, titled "Conversion Copywriting (and how Humor Helps, Maybe)" was published on March 15, 2022 and runs 30 minutes.
March 15, 2022 ·30m · The Unofficial Shopify Podcast
Summary
with Lianna Patch
Episode Description
In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor.
TAKEAWAYS:
- What are some easily fixable copy mistakes (AKA copy-tunities) you'd like to see more stores address?
- What's the difference between conversion copy and direct response copy?
- What are some non-metric based ways to measure your copy's effectiveness?
- Where's the best place for store owners to try using humor in their copy?
Show Links
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Back up your store with Rewind
- Try Bold Product Upsell, free trial
- Privy: The Fastest Way To Grow Sales With Email & SMS
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