EPISODE · Mar 25, 2021 · 13 MIN
Convert More Memberships With This Style of Close
from Gym Business Coach Podcast · host Tim Lyons and Randy Angsten
How do we get ourselves into a position of authority? How do we get that respect factor that doctors have, that other people in different industries have? And that's, in my opinion, how you do it, you create that type of process procedure. And that’s where most sales opportunities go wrong, the salesperson is there thinking that their job is to just fill in the request of the customer, instead of order. They're taking the order instead of being in a position of control prescribing that fix. Our job is to coach, it's not only our job, but also our obligation, right? You don't just want your client to sign up for whatever they want. There’s an obligation to connect them with the right service. In our gyms, we avoid the “first-time workout” with the consultation. When you do the workout as part of the consultation, then you're really just highlighting the workout, and the other stuff kind of takes a backseat and they're buying the workout. We are much more than just the workouts, we are selling everything within these “four walls” and the entire program is how they are going to reach their results. Key TakeawaysGrowth Summit info (0:45)The style of close (2:50)Directed questions (5:15)Getting down to business (6:20)Why does this work? (7:37)Be more than a workout (10:30)The standard (12:16) ------------------------------------------------------FIT PRO GROWTH SUMMITGrowth Summit 2021 is locked and loaded for another amazing event!For more info and tickets click HERE------------------------------------------------------Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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What this episode covers
In this episode, we go over a system that has worked great for us in turning consultations into clients. We call this method the 'doctor visit'. We go over the system and end with our 'prescription close', and this entire close, in and out, in 20 minutes!
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Convert More Memberships With This Style of Close
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